It highlights your top tweet – the one seen by the most people, your top mention – the most popular tweet that mentions your Twitter handle (Modern Tire Dealer’s is your top follower – the most popular account that follows you, and finally your top media tweet, which is your most popular tweet that features a photo. On the home screen, Twitter gives you a snapshot for each month. Here’s a quick overview of what you’ll find. The first three menu options (home, tweets and followers) are full of tons of data to get started. Look for the menu across the top of the page. Go to and log in with your Twitter user name and password. Twitter, however, has its own free, easy-to-use page to see the numbers.
Yes, there are tools you can install and professional social media firms you can pay to measure your reach on any platform. “Being socially connected to your customers in real time becomes easier and seamless.” “Twitter has one of the most user-friendly, back-end analytics and ads platforms,” Syed says. Syed is the digital and social media manager at the Auto Care Association, and she wants others to share Carruthers’ give-it-a-try mentality. That might not sound scientific, but it’s exactly what Twitter experts like Arfa Syed suggest. “I just throw a lot of stuff against the wall and see what works.” More than half of his followers are women. You get a good demographic of who’s looking at your site,” Carruthers says, noting he’d be dead wrong if he thought gearhead guys were the only ones watching.
He manages his business’ social media accounts and says it gives him a good picture of his business, and his customers. in West Bridgewater, Mass., a one store, three-bay tire dealership. It might sound frightening and intimidating, but it doesn’t have to be. But using the social media network to draw attention to your business, engage with your customers and ultimately measure your results is another thing altogether.